Trade is a public place. A sharing space, exchange and experimentation. It follows the narrative thread of our lives. Definimo-lo and define-us. The diversity that composes reflects economies, cultures, innovation and progress. Its dynamic and its details reflect moods and emotions. Emotions that precede the action and determine behavior in trading and the purchase and sale of decision making.

As trade, trading and sales a professional design and a passion that unites us, we wanted this our first book was also a shared experience. Perceptions sharing, reflections, professional tools and experiences that over the years we have acquired, developing and permanently invest, through a contact not only spontaneous, but also decided to trade, all over the world.

Because we believe that sharing is the soul of business, also we wanted to share this book with a broad and diverse group of personalities. Persons among many others that know, for those interactions with the market are more than a mere occupation. Feature, vision, elegance, innovation, history, insight, mobilization, inspiration or irreverence are adjectives that define these people, these professionals.

Their testimonies reflect diversity, genuineness and enriching the concept details we welcome to this book: an experiential and inspirational reading about various dimensions involved in commercial interactions.

The spontaneity and readiness who agreed to share this book, Thank you all, strengthened our desire to move on this exciting challenge of contributing to the development of trade.

Learn how to get around the crisis with the book Negotiate & To sell!