The Marketing Power at Point of Sale, written by Robert Liljenwall, It presents one of the most important works published in applied marketing area at point of sale.

This book to sell more and better covers all aspects of marketing in the retail sector, both theoretical and practical, from planning to evaluation of advertising campaigns in the place of sale (PLV), through the creative phase and the production phase and implementation, leaving aside such important topics such as consumer behavior at point of sale, new technologies in the retail and digital signage.

It is with great pride that the POPAI and Topbooks bring Portugal this work to serve as a training and reference manual for many executives, young and old, in the retail sector.

Ana Teresa Penim, Specialist Retail and Consumer Behavior, and other Portuguese authors, They were invited to enrich the Portuguese edition with commentary and additional content.

In this book the text of Ana Teresa Penim explores the theme SHOPPING EXPERIENCE.