ANAPenim.com PERFORMANCE DEVELOPMENT & TALENT


The Marketing Power at Point of Sale


The Marketing Power at Point of Sale, written by Robert Liljenwall, It presents one of the most important works published in applied marketing area at point of sale. This book to sell more and better covers all aspects of marketing in the retail sector, both theoretical and practical, from planning to [...]

UAUme attitude!


Attitude UAUme!® gives a step forward to be assumed as the Concept, building on the positive momentum of the ability to surprise positively and trigger recognition on who is surprised, define, explains and explores a new interpersonal dynamics: a Gratividade. The effect UAUme!® is the flash that is triggered by the positive surprise that boosts [...]

Negotiate & To sell


Trade is a public place. A sharing space, exchange and experimentation. It follows the narrative thread of our lives. Definimo-lo and define-us. The diversity that composes reflects economies, cultures, innovation and progress. Its dynamic and its details reflect moods and emotions. Emotions that precede the action [...]

The Art of War in Education and Training


Teaching and learning throughout life is a wonderful and permanent battle. A battle for which we are all recruited and in which all want to win, is the family, at school or in organizations! Behavioural skills - SOFT SKILLS - Ana Penim renamed as LIFE SKILLS, weapons are now critical to [...]

Delusions and Inspirations


"The key is to find answers to old problems, but do new questions that never before have been formulated" Albert Einstein. This book aims to exactly: inspire you to ask new questions to find answers to your life renewed. Words have the potential to make us think. When they touch the hard, they let us [...]

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